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Writer's Block Say What? How to Create Engaging Content.

Updated: Nov 29, 2018




We know that great content is crucial for engagement but how do you keep the ideas fresh week after week? I produce copy for industries ranging from mortgage lending to drain unblocking, and everything in between. They're not my passion or even my expertise but as a wise one once told me - a good writer can make any topic sound interesting.


If you are struggling to find ideas for content, here are some ways to help you find your inner muse.


Remember your audience


Write for your audience not yourself - It's the fundamental of marketing, right? Revisit your audience personas; who are they and what are their interests? More importantly, what problems might they experience in your industry. It may not be the most exciting topic but if people are asking about it, they'll be engaged in the answer.


Create with intent


This ties in nicely with the first point. Who do you want to engage with your content and how do you want them to feel? Is your piece for entertainment or do you want to solve a problem? Once you know what you want to accomplish, it will be far easier to set a structure to reach your goals.


Make friends with Google


If you are writing content and you want more traffic from Google, you need to understand what people are searching for. That my friend, all comes down to keywords. Google Key Word Planner, as the name suggests, is ideal for finding new keywords. It's designed as a paid search tool but its data is extremely useful for SEO writing. In order to use the Google Keyword Planner, you’ll need a Google Adwords account which you can access by clicking here. Look out for my article next week where I'll teach you how to get the most from this feature for keyword research.


Google Trends is also a great tool to find out relative popularity of a search query.


Relevant content straight to your inbox


If you're not using it already, Google Alerts is about to become your new best friend. Why spend hours looking for trending content in your niche when you can wake up to it each morning in your inbox? Google Alerts allows you to access thousands of pieces of targeted information, spoon-feeding you the data and resources you need to get ahead of the competition. For free! You just enter your niche then every time content relevant to these terms is put on the internet, you’ll receive an alert about it at a frequency that you choose. You're welcome!


Diversify your content


Content doesn't just have to be in the written form. mix up your feed with video, infographics and images.


Borrow with pride


Who are the biggest voices in your niche? Follow them on social platforms and welcome a flurry of relevant content filling up your feed. Don't just read the articles, the comment feed is where you'll find the best discussions, opinions and great angles for your next engaging piece.